Here’s how to handle a lowball offer without losing your cool.
Check it out 
The Challenge
When these homeowners decided to sell, they had a clear goal—sell at the right price and within their timeline to move to their dream home. However, five other real estate agents told them their price wasn’t achievable. Adding to the challenge, the home was unique—a 1,400 sq. ft. home on acreage with a massive workshop, a detached studio, and no HOA—which meant there were few direct comparables creating some challenges on how to appropriately price the home. The sellers needed a team that could think strategically, find the right buyers, and negotiate a deal that worked in their favor.
Our Strategy
We knew this home wouldn’t appeal to just any buyer, so we built a custom marketing plan focused on its most valuable and unique features. Our approach included:
✔️ Strategic pricing based on a deep analysis of demand and buyer trends
✔️ Targeted marketing highlighting the workshop, detached studio, and no HOA acreage
✔️ Ideal buyer profiling to pinpoint the most likely purchasers
✔️ Direct outreach to agents that specialize in working with the ideal buyer profile
✔️ Creative negotiations to structure a deal that met the seller’s price and timeline
The Results
Our targeted marketing attracted multiple interested buyers, allowing us to secure two buyers and create leverage for our sellers. When structuring the final deal, we used strategic negotiations to ensure the sellers met their price and timeline, proving the other agents wrong. In the end, they were able to sell successfully and move to their dream home as planned.
Key Stats Recap
✅ Number of Buyers: Two serious buyers secured
✅ Final Sales Price: Achieved seller’s target price
✅ Marketing Wins: Successfully targeted and reached ideal buyers for this unique property
✅ Negotiation Success: Used competition to secure favorable terms