The Challenge  

When our sellers decided to move, they wanted to maximize their home’s value—but they knew they needed the right updates to attract buyers. The challenge? Four similar homes in the neighborhood were struggling to sell. On top of that, Zillow’s Zestimate predicted a significantly lower value for the home, pricing it $88,800 below what it ultimately sold for.

To avoid the same fate as the other homes and prove the home’s true worth, the sellers needed expert guidance on which renovations would have the biggest impact and a strategic marketing plan to create strong buyer demand.

Our Strategy  

Six months before listing, we met with the sellers to map out a plan for success. We helped them:
✔️ Select the right paint colors, materials, and finishes to enhance buyer appeal
✔️ Recommend trusted contractors to complete key renovations efficiently
✔️ Stage the home professionally to showcase its best features
✔️ Launch a targeted marketing plan, including a high-impact listing video and outreach to top agents
✔️ Host an all-day open house designed to generate maximum buyer interest and competition

The Results  

Our strategic approach paid off in a big way. While four competing homes struggled—three never selling and the only sale taking 62 days at a significantly lower price—this home sold 45 days faster and for $59,000 more. It also set a neighborhood record by selling for over $11 more per square foot than the previous highest sale and $88,800 above Zillow’s Zestimate. The buyer came directly from our all-day open house, proving that the right preparation, marketing, and strategy make all the difference.

Key Stats Recap  

✅ Days on Market: Sold 45 days faster than the neighborhood average
✅ Final Sales Price: Sold for $59,000 more than the only other home that sold
✅ Price Per Square Foot: Set a new neighborhood record—over $11 higher than the previous highest sale
✅ Sold Above Zestimate: $88,800 higher than Zillow’s estimated value
✅ Marketing Wins: Buyer found directly from our all-day open house