Here’s how to handle a lowball offer without losing your cool.
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The Challenge
Our sellers had a tight timeline—they had already gone under contract on their next home and needed to sell quickly and for top dollar to avoid carrying two mortgages. While the market was moving fast, they wanted to ensure they didn’t just sell quickly but also secured the best possible price for their home. To achieve this, we needed to generate immediate demand, create competition, and position their home as a must-have property.
Our Strategy
To ensure maximum exposure and excitement, we transformed the open house into a high-energy, event-style experience that would draw serious buyers. Our approach included:
✔️ Event-style open house featuring ice cream, giveaways, and neighborhood buzz
✔️ Social media ads targeting local buyers and driving interest before the home hit the market
✔️ Email marketing campaign sent to our database of buyers and top agents
✔️ Strategic Facebook group promotion to maximize local exposure
✔️ A unique video walkthrough showcasing the home’s best features before the event
The Results
The strategy worked—over 30 groups attended the open house, creating strong buyer interest and competition. Within 5 days, the home sold for the highest price in the neighborhood that year, closing at $40,000 more than the next highest sale. Not only did the sellers meet their goal of selling quickly, but they also secured a record-breaking price—proving that the right marketing strategy makes all the difference.
Key Stats Recap
✅ Days on Market: Sold in 5 days (84% faster than the neighborhood average)
✅ Final Sales Price: Highest sale in the neighborhood that year
✅ Sale Price vs. Market: $40,000 higher than the next highest sale in the neighborhood
✅ Number of Offers: Three competing offers secured
✅ Marketing Wins: Over 30 groups attended the open house, driven by social media, email, and video promotion