Here’s how to handle a lowball offer without losing your cool.
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The Challenge
When life changes forced our client to sell their vacant lot, they faced a tough market. The property had strict city building restrictions, limiting what could be constructed—making it harder to attract buyers. To avoid a loss, we needed to showcase the lot’s full potential and create demand from the right audience.
Our Strategy
To help buyers visualize what could be built, we hired a professional team to create a 3D rendering of an ideal home for the space. Our marketing approach included:
✔️ High-quality 3D renderings to illustrate the lot’s full potential
✔️ Targeted social media ads reaching builders, investors, and homebuyers
✔️ Direct outreach to agents working with buyers interested in city lots
✔️ Strategic pricing to drive interest and competitive offers
The Results
Our creative marketing strategy worked—the lot sold for $30,000 more than what the seller paid less than a year ago, turning a potential loss into a profitable sale. By highlighting the possibilities rather than the limitations, we attracted the right buyer and helped our client walk away with a strong return on their investment.
Key Stats Recap
✅ Final Sales Price: $30,000 higher than the original purchase price
✅ Marketing Wins: 3D renderings showcased potential, attracting serious buyers
✅ Time on the Market: Sold in 74 days, 45 days less than the market average for land